The patient's first question is already directed toward AI.

The starting point for patients visiting dermatology clinics has changed. “Is my skin dry or oily?”, “Is this procedure right for my skin?” — Instead of asking these questions in a search bar, they now ask generative AI like ChatGPT first. And they trust the single answer recommended by the AI .

As a web agency specializing in hospital website production for over 20 years, Cross Design Group has been at the forefront of preparing for this change. As one of the results of this effort, we are introducing a skin type test web program exclusively for medical institutions.

EEAT (Experience, Expertise, Authority, and Trust) are key criteria used by Google and Generative AI to evaluate content. Beyond simply listing information, interactive content that allows patients to participate directly and find answers tailored to them increases dwell time and creates a strong signal of trust that "this hospital truly understands its patients."

Cross Design Group's skin type test is designed to allow patients to instantly identify their skin type and appropriate care direction by answering a few questions. It simultaneously provides personalized answers to patients and offers search engines and AI the value of structured, professional content .

This test is not just a simple widget. It has been optimized down to the semantic markup and schema (JSON-LD) so that AI can read and understand its structure, creating a format that is "AI-friendly to cite" from the perspectives of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Patient engagement data also serves as an asset for hospitals to gain a deeper understanding of their patients.

Cross Design Group is a partner that has already produced and operated websites for over 300 medical institutions. This AI optimization solution is being offered exclusively to existing clients at approximately one-third of the regular price, enabling them to secure a leading position in the new search environment.

As the center of gravity of search shifts from 'links' to 'AI responses,' the gap between prepared hospitals and those that are not is rapidly widening. As a technology partner that reads the future of search and implements those solutions through code and content, Cross Design Group will design the next 10 years of your hospital website together.