Hello. This is Cross Design.
How much consultation between the client and the production company is required for franchise website creation
And I would like to explain, through examples we have handled, where you should have strengths.
Search engine optimization work
First of all, the most important thing is to do search engine optimization well.
The website must be searchable at all costs, and this is the most important point of promotion.
Naver and Google have something called Webmaster Tools. If you just follow the 10 items in Webmaster Tools carefully...
By adhering to these guidelines, your website has a higher chance of ranking higher in search engines compared to websites that were not built this way.
I will explain using a hospital website we produced as an example.
A well-optimized search engine look – Naver
Top 11% of web standards-compliant sitesThis is how it appears to have been diagnosed.
The results indicate that search robot crawling, content management, site structure, and site activation are all well-implemented.
A well-optimized website naturally has a significantly higher probability of ranking high in search engines.
If you are a site preparing for a franchise, you will naturally be doing a lot of Naver keyword advertising, paid advertising, etc.
Since being able to rank highly in organic search on Google as well as Naver allows for that much reduction in advertising costs,
I would like to say that this will be of great help to our client company.
Next, we will provide a more detailed explanation through the franchise website produced by Cross Design.
Search engine optimization work
First of all, the most important thing is to do search engine optimization well.
The website must be searchable at all costs, and this is the most important point of promotion.
Naver and Google have something called Webmaster Tools. If you just follow the 10 items in Webmaster Tools carefully...
By adhering to these guidelines, your website has a higher chance of ranking higher in search engines compared to websites that were not built this way.
I will explain using a hospital website we produced as an example.
A well-optimized search engine look – Naver
Top 11% of web standards-compliant sitesThis is how it appears to have been diagnosed.
The results indicate that search robot crawling, content management, site structure, and site activation are all well-implemented.
A well-optimized website naturally has a significantly higher probability of ranking high in search engines.
If you are a site preparing for a franchise, you will naturally be doing a lot of Naver keyword advertising, paid advertising, etc.
Since being able to rank highly in organic search on Google as well as Naver allows for that much reduction in advertising costs,
I would like to say that this will be of great help to our client company.
Next, we will provide a more detailed explanation through the franchise website produced by Cross Design.
[Bread & Co.]
This is a site where we have carried out renewal work.
When you search for Bread & Co. on Google, you can see that the website's sitemap, including store locations, brand introduction, and new products, is well reflected in the search results.
This can vary depending on how solidly you have established your search base.
What Bread & Co. looks like when searched on Google - Created by Cross Design
As such, I would like to emphasize that Cross Design creates websites with a focus on search capabilities.
There are quite a few companies that work by converting text into images to make websites more flashy.
If you create a website using only images, there will be no text for search engines to look up.
Cross Design takes these factors into account as well, proceeding with the work by separating text and images as much as possible.
Text separated rather than processed as a single image
Next, Cross Design implements most homepages as responsive websites.
pc
tablets
screen
You can see the optimized screen displayed on PC, tablet, and mobile.
There may be agencies that merely claim to know how to design responsive websites, and there may be agencies that not only know how but also do it well.
As of 2021, Cross Design has been in business for nine full years, to the extent that 99% of our portfolio consists of responsive websites.
An agency that excels at responsive websitesI can confidently say that.
Cross Design communicates constantly.
Bread & Co. is a case where Cross Design took full responsibility for the overall photography and even the photography of the franchise stores.
Website production always begins with proposal and planning stages, and Bread & Co. also proceeded with the work through thorough planning.
As shown below, all work is carried out through sufficient communication with the client.
Content proposed during the production of Bread & Co.
We proceeded with the work while striving for smooth communication, starting from the initial proposal video to the storyboards, main draft proposal video, and subpage revision guide.
The focus during the renewal of Bread & Co. was to convert image-based content into text to improve searchability, and
The goal was to implement it as a responsive website to make it highly efficient from a user's perspective.
In addition, to assist the client with operational management, a video manual is provided after the site is completed. Proceeding to facilitate direct operational managementI did.
If you upload Cross Design every time a new product is released, the website maintenance costs will be high.
It appears that direct operation and management are proceeding well even after the site production is complete.
This can be described as a case where the client company directly registers the product based on the manual provided by Cross Design, thereby reducing maintenance costs and ensuring smooth operation .
In addition, given the nature of franchise stores with numerous locations nationwide, we designed this to be intuitively visible and functionally seamless.
Search stores by region
As expected, it appears to be well implemented as a responsive design as well.
[Bread & Co.]
This is a site where we have carried out renewal work.
When you search for Bread & Co. on Google, you can see that the website's sitemap, including store locations, brand introduction, and new products, is well reflected in the search results.
This can vary depending on how solidly you have established your search base.
What Bread & Co. looks like when searched on Google - Created by Cross Design
As such, I would like to emphasize that Cross Design creates websites with a focus on search capabilities.
There are quite a few companies that work by converting text into images to make websites more flashy.
If you create a website using only images, there will be no text for search engines to look up.
Cross Design takes these factors into account as well, proceeding with the work by separating text and images as much as possible.
Text separated rather than processed as a single image
Next, Cross Design implements most homepages as responsive websites.
pc
tablets
screen
You can see the optimized screen displayed on PC, tablet, and mobile.
There may be agencies that merely claim to know how to design responsive websites, and there may be agencies that not only know how but also do it well.
As of 2021, Cross Design has been in business for nine full years, to the extent that 99% of our portfolio consists of responsive websites.
An agency that excels at responsive websitesI can confidently say that.
Cross Design communicates constantly.
Bread & Co. is a case where Cross Design took full responsibility for the overall photography and even the photography of the franchise stores.
Website production always begins with proposal and planning stages, and Bread & Co. also proceeded with the work through thorough planning.
As shown below, all work is carried out through sufficient communication with the client.
Content proposed during the production of Bread & Co.
We proceeded with the work while striving for smooth communication, starting from the initial proposal video to the storyboards, main draft proposal video, and subpage revision guide.
The focus during the renewal of Bread & Co. was to convert image-based content into text to improve searchability, and
The goal was to implement it as a responsive website to make it highly efficient from a user's perspective.
In addition, to assist the client with operational management, a video manual is provided after the site is completed. Proceeding to facilitate direct operational managementI did.
If you upload Cross Design every time a new product is released, the website maintenance costs will be high.
It appears that direct operation and management are proceeding well even after the site production is complete.
This can be described as a case where the client company directly registers the product based on the manual provided by Cross Design, thereby reducing maintenance costs and ensuring smooth operation .
In addition, given the nature of franchise stores with numerous locations nationwide, we designed this to be intuitively visible and functionally seamless.
Search stores by region
As expected, it appears to be well implemented as a responsive design as well.
[Cube Rack]
We also produced a site called Cuberack.
You can also see that the sitemap is well reflected when searching for this site.
Cube Rack – Produced by Cross Design
As a company specializing in towing devices, Cube Rack releases new products regularly due to the nature of the business.
Considering these points We planned and proceeded to template the work from the start to make direct uploading convenient.This is an example of what happened.
Because we templated every step, from registering the new product to explaining it, and produced it as a guide in the form of a video manual,
You can see that direct operational management is being carried out very well so far.
[Cube Rack]
We also produced a site called Cuberack.
You can also see that the sitemap is well reflected when searching for this site.
Cube Rack – Produced by Cross Design
As a company specializing in towing devices, Cube Rack releases new products regularly due to the nature of the business.
Considering these points We planned and proceeded to template the work from the start to make direct uploading convenient.This is an example of what happened.
Because we templated every step, from registering the new product to explaining it, and produced it as a guide in the form of a video manual,
You can see that direct operational management is being carried out very well so far.
I think the cost of creating a website is not a small expense.
Assuming you spend around 100 million won per year on keyword advertising, wouldn't it be great if you could reduce that cost through organic search?
With Cross Design, it is possible. A site that ranks well in search engines, a site that is well-managed—not just the design.
I will conclude this guide on franchise website creation by assuring you that we can create a site that is functionally sound.
Thank you.
